The Generali Group, founded in 1831 in Trieste, Italy, is one of the most significant participants in the global insurance and financial products market.

Now present in 40 countries, Assicurazioni Generali has been characterised from the outset by a strong international outlook. Having strengthened its position in Western Europe, Assicurazioni Generali has consolidated its position among the world's leading insurance operators, with significant market shares in Germany, France, Austria, Spain, Switzerland and further afield in Israel.

Making a significant return to central-eastern markets in recent years, the Group has also established its presence in the principal markets of the Far East.

In the last decade, the Group has widened its product offerings from only insurance to include the entire range of financial services and asset management.

The Objectives

The Group's strategic objectives are as follows:

• To become leader in Europe in terms of profitability by focusing on core insurance business and through selective expansion in high-potential markets.

• To stimulate growth in our client base of retail customers and small and medium-sized business sectors, by utilising multiple brands and a multifaceted distribution strategy that focuses on agent networks.